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Japan sets February record for inbound tourists with nearly 3.5 million visitors

By Thomson Reuters Mar 18, 2026 | 2:55 AM

TOKYO, March 18 (Reuters) – Visitors to Japan in February rose 6.4% from a year earlier to set ​a new record for ‌the month, government data showed on Wednesday, despite a drop-off in Chinese tourists amid ongoing diplomatic tensions between the two countries.

Inbound ‌visitors ​totalled 3.46 million last ⁠month, the Japan ⁠National Tourism Organization (JNTO) said, while arrivals from China fell 45% to 396,400.

JNTO said the numbers were partly helped ​by the Lunar New Year holiday falling in February this year ⁠rather than in ⁠late January last year.

At the ​Kawazu Sakura Festival in eastern Japan, ​known for its early-blooming cherry blossoms ‌that begin flowering in early February, the decline in Chinese tourists was notable, said Hoshi Mori, the director ⁠of the town’s tourism association.

Still, the festival drew about 630,000 visitors, its highest attendance ⁠since 2022, ‌thanks to an increase ⁠in domestic tourists and those ​from ‌Taiwan, Mori said.

South Korea remained ​the ⁠top source of visitors in February, rising 28% to 1.08 million. Arrivals from Taiwan in February rose 37% to 693,600.

(Reporting by Hina Suzuki, Editing by ​Chang-Ran Kim)