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Trustpilot profit quadruples as review platform emerges as ‘AI winner’

By Thomson Reuters Mar 17, 2026 | 3:35 AM

March 17 (Reuters) – Global online review platform Trustpilot said on Tuesday its annual profit more than quadrupled, lifted by AI search ​tools that drove a 1,490% surge in ‌click-throughs to its site and reinforced its role as a key data source for AI models.

Shares of the company jumped nearly 19% in early trading.

Trustpilot, whose reviews ‌are ​increasingly appearing across the web ⁠and in AI-generated search ⁠results, is among digital platforms with large stores of user-generated content benefiting from the AI boom, as large language models draw on review ​sites to answer consumer queries.

(Reporting by Yamini Kalia in Bengaluru; Editing by ​Sumana Nandy)