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Campbell’s cuts annual forecasts as consumers shift to cheaper alternatives

By Thomson Reuters Mar 11, 2026 | 6:28 AM

March 11 (Reuters) – Campbell’s Co cut its annual sales and profit forecasts on Wednesday, as the packaged food company expects demand to ​be weighed down by consumers’ shift toward ‌cheaper alternatives amid rising input costs.

Shares of the company, which also missed expectations for second-quarter sales and profit, were down nearly 6% in premarket trading.

Campbell’s price hikes in ‌recent ​years, meant to protect margins ⁠from rising raw material ⁠costs, have dissuaded lower-income consumers, who increasingly prefer cheaper brands and store-label products as they tighten budgets.

The company has been battling higher costs related ​to tariffs, especially in metals like aluminum and steel used for cans and packaging.

Meanwhile, prices ⁠of beef, the key ingredient ⁠for its ready-to-eat soup, hit record ​highs in the U.S. as drought forced ranchers to ​shrink the cattle herd to its smallest size ‌in 75 years.

The company now expects fiscal 2026 organic net sales to fall between 1% and 2%, compared with its previous forecast of between ⁠a 1% fall and 1% rise.

It also expects fiscal 2026 adjusted profit per share between $2.15 and $2.25, lower than its ⁠previous forecast ‌of $2.40 and $2.55.

For the quarter ended February ⁠1, net sales fell 5% to $2.56 ​billion, compared ‌with the average analyst estimate of $2.61 ​billion.

Adjusted profit ⁠per share came in at 51 cents, below analysts’ average estimate of 57 cents, according to data compiled by LSEG.

(Reporting by Koyena Das and Neil J Kanatt in Bengaluru; Editing by Shinjini Ganguli and ​Leroy Leo)