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Durex maker Reckitt eyes continued growth in ‘must-win’ emerging markets

By Thomson Reuters Mar 5, 2026 | 1:39 AM

By Alexander Marrow

LONDON, March 5 (Reuters) – Reckitt CEO Kris Licht identified countries such as China and India as a “must-win set of markets” for the consumer goods company, which on Thursday delivered ​a quarterly sales beat, led by a 10th consecutive quarter ‌of double-digit expansion in emerging markets.

Along with consumer goods rivals such as Nestle and Unilever, Reckitt has been fine-tuning its portfolio to focus on high-growth, high-margin brands. On December 31, it finalised the $4.8 billion divestment of its Essential Home division to ‌private ​equity firm Advent International, while retaining a ⁠30% equity stake.

The maker of ⁠Durex condoms and Lysol cleaning products reported total group like-for-like net revenue growth of 5.4% for the quarter ended December 31, compared with 4.7% expected in a company-compiled consensus, and said it expected its core ​businesses to grow at 4% to 5% in 2026.

RECKITT MUST WIN IN EMERGING MARKETS, CEO SAYS

“The runway for growth is so significant,” ⁠Licht told Reuters, highlighting emerging markets’ opportunities ⁠for organic growth, with the number of middle class ​households in these markets now greater than Europe and the U.S. combined.

“From ​a standpoint of where we have to win, this is absolutely ‌a must-win set of markets for us.”

Revenue in emerging markets, which account for about 42% of Reckitt’s core net revenue, surged 17.2%, led by China and India, while Europe recorded a quarterly drop of 4.5%.

Barclays ⁠analysts said the emerging markets segment was “doing the heavy lifting for the group and provides a reliable growth engine at a time when developed markets ⁠category growth is sluggish.”

Reckitt’s ‌shares, which hit a near three-year high last ⁠week, opened around 1.2% lower.

The British company, which also ​produces ‌Nurofen tablets and cold remedy Lemsip, said it expected ​the challenging ⁠trading environment in Europe to continue.

It warned that it expected its seasonal over-the-counter business to suffer in the first quarter of 2026 from a milder cold and flu season, something consumer healthcare group Haleon also flagged when reporting underwhelming results last week.

(Reporting by Alexander Marrow; Editing by Emelia Sithole-Matarise ​and Tomasz Janowski)