×

Pernod Ricard’s sales, profits slide on demand slump in main markets

By Thomson Reuters Feb 19, 2026 | 12:46 AM

By Dominique Vidalon and Emma Rumney

PARIS/LONDON, Feb 19 (Reuters) – Pernod Ricard reported declining sales across all five of its priority markets in the first half of its ​fiscal year on Thursday and group profits dropped ‌as foreign exchange fluctuations and cost inflation compounded turmoil in its U.S. and Chinese businesses.

The French spirits company’s first-half performance was, however, broadly in line with expectations, and showed an improvement in the second quarter ‌as ​other priority markets like India and global ⁠duty free improved. Pernod ⁠has promised to deliver better second half results.

It also reaffirmed guidance of between 3% and 6% sales growth between 2027 and 2029 despite an industry-wide slump in demand.

CEO Alexandre ​Ricard said that Pernod can meet this range even if the U.S. and China, where sales have dropped amid ⁠strain on U.S. consumer wallets, destocking and ⁠a sluggish Chinese economy, grow less than 3%.

“Beyond ​the U.S. and China, we have the rest of the ​world,” he told Reuters by phone.

The company vowed to ‌defend its profit margin via a restructuring plan targeting 1 billion euros in savings between 2026 and 2029, which included job losses in the first half.

All spirits companies have suffered with ⁠the end of the pandemic sales boom. Demand also suffered following tariffs on cognac imports in China and on EU goods entering ⁠the United States.

Pernod – ‌which owns Martell cognac, Mumm champagne and ⁠Absolut vodka – reported sales of 5.25 billion ​euros ($6.19 billion) ‌in the six months to December 31, ​marking a ⁠like-for-like decline of 5.9% compared to 5.7% expected by analysts according to a company-compiled consensus.

Operating profit fell 7.5% in the first half on a like-for-like basis. Analysts expected a 7.7% fall.

($1 = 0.8579 euros)

(Reporting by Dominique Vidalon; Editing by Inti Landauro, Kevin Buckland ​and Elaine Hardcastle)