NEW YORK, Nov 2 (Reuters) – The NFL and TMRW Sports will launch their professional flag football league Premier Flag in summer 2027, the two sides said on Monday, unveiling the league’s brand identity with an eye toward the 2028 Los Angeles Olympic Games.
The non-tackle form of the gridiron game makes its Olympic debut in LA and the NFL has moved aggressively to promote the sport and harness its commercial potential, with the men’s and women’s professional league a key piece of its strategy.
“We’re building a global platform to showcase the world’s top flag football players and to engage fans in a premium experience,” Brian Flinn, NFL senior vice president, global flag football, said in a statement.
“The launch of Premier Flag creates a new professional opportunity for the world’s best players.”
The Tiger Woods-backed TMRW Sports will serve as the operational partner for Premier Flag, with a US host city to be announced in the coming weeks.
The league, backed by an investor group that includes all 32 NFL team owners, plans to build the first purpose-built stadium for flag football.
(Reporting by Amy Tennery in New York; Editing by Ken Ferris)
