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Chipotle shares rise as burrito chain sharpens focus on traffic revival

By Thomson Reuters Oct 29, 2026 | 4:56 AM

Oct 29 (Reuters) – Chipotle Mexican Grill shares rose 7% in premarket trading on Thursday on signs CEO Scott Boatwright’s efforts ​to bring back diners with new ‌menu launches and a marketing push were paying off.

The burrito chain expects to exit the current quarter with comparable sales up around 3% to 4%, ‌from ​the 2.1% rise posted ⁠in the three months ⁠through September, executives said on a post-earnings call on Wednesday.

Here are some details:

• Earlier this week, the company said it was ​bringing back its smoked brisket for a limited period starting November 5, in ⁠time for the holiday ⁠and football season

• Chipotle is countering ​costlier beef and higher freight charges from soaring ​diesel prices by raising menu prices by ‌about 3% in the fourth quarter

• Operating margin dropped to 13.7% in the third quarter from 15.9% a year earlier, and ⁠adjusted earnings per share of 27 cents missed estimates

• “We underappreciated Chipotle’s willingness to sacrifice margin and invest ⁠in marketing ‌to drive comparable sales,” said ⁠Andrew Charles, analyst at TD ​Cowen

• At ‌least four brokerages cut price ​targets on ⁠the stock

• While signs of stabilizing traffic were emerging, a tougher macro environment could delay a meaningful revival in sales, Jefferies analysts said

(Reporting by Juveria Tabassum in Bengaluru; Editing by ​Sriraj Kalluvila)