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Sobering quarter for Jose Cuervo distiller as profit slumps

By Thomson Reuters Oct 28, 2026 | 5:44 PM

MEXICO CITY, Oct 28 (Reuters) – Mexico’s Becle, the world’s biggest tequila maker and owner of Jose Cuervo, reported a steep drop in ​third-quarter profit on Wednesday, missing market expectations ‌as weaker demand, a stronger peso and a tougher selling environment weighed on results.

Net profit plunged 85% from a year earlier to 633 million pesos ($35 million), well below the ‌1.07 ​billion pesos forecast by analysts ⁠polled by LSEG.

• The ⁠weak quarter adds to concerns that the tequila boom may be losing some momentum, especially in the United States, Becle’s most important market

• Revenues ​fell 15% to 9.25 billion pesos, also missing the LSEG estimate of 9.96 billion pesos

• Volumes ⁠fell 9% to 5.7 ⁠million nine-liter cases

• In the United States ​and Canada, volumes slipped 3%, though Becle said trends ​improved from earlier in the year as changes ‌to its distributor network moved forward

• In Mexico, volumes dropped 12%, largely because of the sale of the b:oost energy drink brand

• In the ⁠rest of the world, volumes fell 20%, mainly because some shipments were delayed into the fourth quarter

• Volumes of ⁠Jose Cuervo – ‌which made up for more than ⁠a third of the firm’s total volumes ​in ‌the quarter – fell 11% from a ​year earlier

• ⁠The company said results were also hurt by the stronger Mexican peso, which reduced the value of overseas sales when converted back into the local currency

($1 = 18.0808 pesos at end-September)

(Reporting by Natalia Siniawski; Editing ​by Kylie Madry)