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Melexis CEO says China now beats Europe in new design wins

By Thomson Reuters Oct 28, 2026 | 7:47 AM

October 28 (Reuters) – Belgian chipmaker Melexis now records more design wins in China than ​in Europe, CEO Marc Biron ‌said on Wednesday, underscoring the growing importance of the Chinese market for the company despite broader concerns ‌about ​geopolitical tensions and ⁠supply chains.

“Four years ⁠ago we had more design wins in Europe than in China, but since two years ​we have had more design wins in China than in ⁠Europe,” Biron said ⁠after Melexis reported record ​quarterly sales in China.

• Group ​sales stood at €223.7 million in the ‌quarter, a 4% rise from last year

• Melexis signed a Master Purchase Agreement with Chinese ⁠EV maker BYD in August

• The group also established its first China-based, ⁠Wholly Foreign-Owned ‌Enterprise (WFOE) in March, ⁠and introduced its first ​integrated ‌circuit manufactured in the country

• ​Order ⁠book point to further sales growth in China over the next quarter

(Reporting by Fabrizio La Rocca and Nathan Vifflin; Editing by ​Matt Scuffham)