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Apple launches M6 MacBook Pro and iMac, pitches faster on-device AI

By Thomson Reuters Oct 27, 2026 | 8:39 AM

Oct 27 (Reuters) – Apple on Tuesday unveiled a new 14-inch MacBook Pro and iMac powered ​by its latest M6 chip, ‌touting faster performance for running AI tasks directly on the devices.

Here are more details:

• The 14-inch MacBook Pro starts ‌at $1,999, ​while the iMac ⁠starts at $1,499

• Customers ⁠can pre-order the two products from Wednesday in 35 countries and regions, including the US, with availability ​starting November 6

• Apple said the M6 MacBook Pro delivers ⁠up to 30% ⁠faster graphics and up ​to 25% faster AI performance than ​its M5 predecessor, along with up ‌to 24 hours of battery life, the longest ever in a Mac

• The new iMac delivers ⁠up to 5x faster on-device AI performance than the previous M4 model, Apple said

• ⁠The ‌launches come a day ⁠before Apple hosts a “Pro ​and ‌tell” event in Los Angeles ​on October ⁠28, which Bloomberg News has reported is expected to feature Apple’s first touch-screen MacBook Pro

(Reporting by Anzar Mehraj in Bengaluru; Editing by ​Leroy Leo)