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Salesforce to acquire Braze in a $5.66 billion deal

By Thomson Reuters Oct 20, 2026 | 7:09 AM

Oct 20 (Reuters) – Salesforce said on Tuesday ​it would ‌acquire customer engagement platform Braze for ‌about $5.66 ​billion.

The ⁠customer relationship management ⁠platform’s shares fell 2.6% in premarket trading.

Braze ​Class A shareholders ⁠will ⁠receive $47.50 in ​cash per share, ​under the terms ‌of the agreement.

The deal is ⁠expected to close in Salesforce’s fiscal ⁠year ‌2028, subject ⁠to approval ​by ‌Braze shareholders ​and regulators.

(Reporting ⁠by Anzar Mehraj in Bengaluru; Editing by Joyjeet ​Das)