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Southwest revamps loyalty program with new premium tiers

By Thomson Reuters Oct 15, 2026 | 10:21 AM

Oct 15 (Reuters) – Southwest Airlines has revamped its 2027 loyalty program ​to include multiple ‌tiers, it said on Thursday, as the carrier looks to enhance benefits ‌and ​reward its ⁠affluent travelers.

Here are ⁠some more details:

• The Dallas-based carrier said, beginning January 1, its current “A-List” ​and “A-List Preferred” tiers will become “Silver” and “Gold”, ⁠respectively, along ⁠with a new “Platinum” ​tier

• Southwest also said ​Rapid Rewards credit card holders ‌will earn one tier qualifying point for every dollar spent ⁠on eligible purchases beginning in 2027

• Starting spring 2027, members ⁠would ‌be able to ⁠earn and redeem ​points ‌through international airline ​loyalty partnerships ⁠with Icelandair, China Airlines and Etihad Airways

(Reporting by Anshuman Tripathy in Bengaluru; Editing by Shailesh ​Kuber)