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UK’s Oxford Metrics warns about annual loss on entertainment industry spending cuts

By Thomson Reuters Oct 9, 2026 | 2:57 AM

Oct 9 (Reuters) – British smart sensing tech firm Oxford Metrics warned about an annual loss on Friday, hit ​by spending cuts and studio consolidation ‌across the film and TV industry and tighter research budgets, sending its shares 15% lower.

Here are some more details:

• Softer film, TV ‌and ​gaming demand delayed ⁠major Vicon contracts, which ⁠help developers create digital characters and visual effects

• The firm said it would buy AI motion-capture specialist Move ​AI for £525,000 ($694,732) to boost the division and expand its AI-powered motion-capture offering

• Move ⁠AI is a London-based ⁠developer of AI-powered technology for ​capturing and digitising human movement

• Robotics demand ​remains encouraging, while location-based entertainment and ‌parts of Asia continue to hold up better than established markets

• Oxford Metrics expects annual adjusted operating loss between £0.5 ⁠million and £3.9 million, versus market expectations of a £3.0 million adjusted operating profit

• Oxford Metrics counts ⁠film ‌studios, research institutions and industrial ⁠manufacturers as customers

• The company ​is ‌accelerating its cost-cutting programme, including job ​cuts and ⁠the removal of lower-margin products

• Shares plunged 14.6% to 29.8 pence as of 0712 GMT, hitting their lowest since March 2015

($1 = 0.7557 pounds)

(Reporting by Amna Mariyam ​in Bengaluru)