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NFL-Raise a glass: League to allow drinking celebrations after ‘juice’ saga

By Thomson Reuters Oct 7, 2026 | 3:54 PM

NEW YORK, Oct 7 (Reuters) – NFL players will not be disciplined for celebrations that imitate drinking a beverage, the league and union said on ​Wednesday, after a high-profile saga involving 49ers fullback ‌Kyle Juszczyk this season prompted outcry and mockery from fans.

The NFL was once known derisively as the “No Fun League” for its hard line stance on end-zone celebrations but relaxed its rules in 2017, ‌allowing ​for elaborate dances and routines in a largely ⁠well-received shift.

But the line ⁠between what is and is not permitted in the heat of celebration became blurred last month when Juszczyk was fined for a gesture that the NFL said imitated ​swigging a beer during an on-field celebration.

Juszczyk, who appealed the decision, posted several examples of his drinking ⁠celebration that went unpunished, saying ⁠that the celebratory sip was a nod ​to his nickname “Juice.” He told ESPN’s NFL insider Adam Schefter: “I ​don’t even drink beer!”

“Recent celebrations imitating drinking a beverage ‌will not be considered violations or result in discipline,” the NFL and NFLPA said in a joint statement.

Juszczyk also saw his fine rescinded on Wednesday, according to ⁠media reports.

The joint statement reminded players that certain gestures, including those depicting violence, the use of weapons, smoking or drug use ⁠were not ‌permitted.

“The league-wide guidance provides players with greater ⁠clarity on how they can celebrate while ​remaining ‌within the rules,” the statement read.

“When conduct ​falls into ⁠a gray area, the league will contact the player and provide direction before imposing discipline. The player will be advised that continued use of the identified celebration may result in future fines.”

(Reporting by Amy Tennery in New YorkEditing ​by Toby Davis)