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Major Mattel shareholder pushes for sale of toymaker

By Thomson Reuters Oct 5, 2026 | 3:17 PM

Oct 5 (Reuters) – A major shareholder of Mattel is calling for the Barbie Maker to explore ​strategic alternatives, including a potential ‌sale, according to a letter seen by Reuters on Monday.

Ariel Investments, which holds a 5.4% stake in Mattel, said Mattel’s shares ‌remain ​significantly undervalued with ⁠its current structure as ⁠a public company.

“By our estimates, a strategic buyer would pay a significant premium to your current share ​price,” Ariel Co-CEO John Rogers said in the letter to the ⁠company’s board of directors.

In ⁠May, Mattel investor Southeastern ​Asset Management urged the company to explore ​options, including going private, or being ‌acquired by rival Hasbro or a large media company that would value its IP assets better than ⁠the public market.

“Our board of directors and management team are committed to acting in the ⁠best ‌interests of all shareholders ⁠and will consider the views ​expressed ‌in Ariel Investments’ letter, as ​well as ⁠the views of Mattel’s other shareholders,” Mattel said in an emailed response to Reuters.

(Reporting by Angela Christy and Juveria Tabassum in Bengaluru; Editing by ​Shilpi Majumdar)