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PhonePe plans 20,000 new hires to expand merchant network in rural India

By Thomson Reuters Sep 24, 2026 | 5:39 AM

Sept 24 (Reuters) – Digital payments platform PhonePe said on Thursday it plans to hire ​20,000 additional on-roll sales employees ‌over the next year as part of a push to expand its merchant network into India’s smaller ‌towns ​and villages.

Here are ⁠some more details:

• The ⁠Walmart-backed company plans to deploy more than 5 million devices, including smart speakers and point-of-sale ​terminals, over the next 12 months to expand digital ⁠payments acceptance across ⁠rural areas.

• The move ​follows India’s NPCI decision to levy ​a 0.4% fee on select ‌UPI merchant transactions, with a portion of the proceeds earmarked to expand digital payments acceptance ⁠among small merchants in underserved regions.

• “The recently announced MDR framework allows the company ⁠to ‌take a long view ⁠and invest in merchant ​expansion,” ‌PhonePe said.

• As of ​August, PhonePe’s ⁠payments network comprised more than 720 million registered users and over 50 million merchants.

(Reporting by Abhinav Parmar in Bengaluru; Editing by ​Shreya Biswas)