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US FDA expected to unveil steps to accelerate vape, nicotine pouch approvals, WSJ reports

By Thomson Reuters Sep 23, 2026 | 3:53 PM

Sept 23 (Reuters) – The US Food and Drug Administration is expected to unveil measures in the coming days that would speed up approvals ​for vaping products and nicotine pouches, the ‌Wall Street Journal reported on Wednesday, citing people familiar with the matter.

The FDA is expected to announce it will revisit a 2021 rule outlining requirements for new tobacco applications, according to ‌the ​report.

The agency could also simplify ⁠requirements for scientific studies ⁠and speed up review times to add flexibility for more products to get authorized, the report said.

Reuters could not immediately verify the report. The FDA ​did not immediately respond to a request for comment.

Tobacco companies have long urged US President Donald ⁠Trump and other key officials ⁠for changes including a faster, clearer FDA ​authorization process.

Last month, the FDA allowed the marketing of ​three new ‘JUUL2’ e-cigarette products, adding to a series of ‌approvals for nicotine products that the agency says may offer a better alternative to traditional cigarettes.

“The Trump administration is committed to keeping nicotine out of the ⁠hands of kids, getting counterfeit vaping products off the streets and providing safer alternatives for adults who want to quit ⁠smoking cigarettes,” ‌an HHS spokesperson said.

During Trump’s first ⁠term, his administration had moved to pull ​flavored ‌e-cigarettes from retail shelves as part of ​a broader ⁠effort to curb youth vaping, warning that sweet flavors had enticed millions of children to become addicted to nicotine.

(Reporting by Carlos Méndez in Mexico City and Angela Christy M in Bengaluru; Editing by Jonathan Ananda and ​Maju Samuel and)