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Soccer-Small English club Oxford Utd apologises for ‘United 93’ clothing line

By Thomson Reuters Sep 18, 2026 | 1:15 PM

LONDON, Sept 18 (Reuters) – English third-tier club Oxford United have withdrawn a clothing line featuring the slogan “United 93” ​and apologised for being unaware ‌of its historical context.

United 93 was the call sign of one of the passenger jets hijacked in the 9/11 Al Qaeda attacks ‌on ​the United States in ⁠2001.

The merchandise was ⁠intended as a reference to the club’s founding year of 1893.

“The range was released without understanding of the historical ​context and associations,” a club statement read.

“It should not have reached the ⁠point of sale and ⁠we take full responsibility for ​not undertaking proper due diligence.

“We have removed ​the collection with immediate effect and ‌are reviewing our approval processes to ensure nothing like this happens again. Once again, we would like to put ⁠on record our sincere apologies for this error and for any offence caused.”

United Airlines Flight ⁠93 crashed ‌in Shanksville, rural Pennsylvania, killing ⁠all 44 people on board, ​after ‌being hijacked on September 11, ​2001.

It is ⁠believed the plane was heading for the US Capitol Building before passengers attempted to regain control — the tragedy chronicled in the 2006 docudrama movie “United 93”.

(Reporting by ​Martyn Herman)