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Dollarama raises annual sales forecast in Canada as inflation-hit shoppers trade down

By Thomson Reuters Sep 16, 2026 | 5:59 AM

Sept 16 (Reuters) – Canada’s Dollarama raised annual comparable sales growth forecast on Wednesday, as budget-conscious shoppers increasingly opted for its discount everyday products while contending with higher cost ​of living.

As consumers look for ways to stretch ‌their budgets, many have shifted to affordable alternatives across categories ranging from pantry staples to personal-care products, boosting traffic at dollar stores such as Dollarama, which sells merchandise at price points of up to C$5.

The discount retailer ‌expects ​annual comparable sales in Canada to grow ⁠between 4% and 4.5%, ⁠compared with its previous forecast of a 3% to 4% rise.

“At a time when households are making careful spending decisions, customers continued to count on Dollarama for dependable value,” CEO ​Neil Rossy said.

Comparable sales at its Canadian stores rose 5.4% in the second quarter, driven by a 3.7% increase ⁠in customer traffic. Average transaction size increased ⁠1.7%, from 2% growth in the prior quarter.

Dollarama ​maintained its outlook for Australia and said it expects the segment ​to post a net loss in fiscal 2027 as ‌it continues to invest in business transformation initiatives.

Renewed trade tensions have added another layer of uncertainty for retailers. After the U.S. imposed 50% tariffs on C$27.6 billion worth of Canadian goods ⁠in August, Canada hit back with 15%, 25% and 50% levies on C$27.6 billion of U.S.-origin imports, including appliances, electronics, steel, dairy and ⁠agricultural equipment.

Dollarama sourced ‌54% of its Canadian procurement volume from North ⁠American vendors in fiscal 2026, while directly importing ​the ‌remaining 46% from overseas suppliers, mostly in China, ​as of ⁠February 1.

The company posted quarterly earnings per share of C$1.29, while analysts estimated C$1.25, according to data compiled by LSEG.

Its second-quarter sales of C$2.03 billion ($1.46 billion) was largely in line with the estimate.

($1 = 1.3929 Canadian dollars)

(Reporting by Shania S Thomas in Bengaluru; Editing ​by Shilpi Majumdar)