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Gap lifts annual profit forecast on strength of namesake brand

By Thomson Reuters Aug 27, 2026 | 3:18 PM

Aug 27 (Reuters) – Apparel retailer Gap raised its annual profit forecast on Thursday, betting on sustained momentum at its namesake brand even as pressure at some of its other labels ​persists.

Shares of the company, which also appointed insider Michael Francis ‌as Old Navy’s new CEO as part of its turnaround efforts, rose about 11% in extended trading.

The company, three years into CEO Richard Dickson’s tenure, has been trying to reinvigorate demand after a prolonged period of inconsistent sales. Merchandise focused on ‌current ​trends and expanded marketing campaigns have helped boost ⁠its brands’ relevance, even ⁠as consumers curb discretionary spending.

Gap’s namesake brand posted a 10% comparable sales increase in the second quarter, marking its tenth straight quarter of growth. Analysts, on average, expected a rise of 8.8%, according ​to data compiled by LSEG.

Comparable sales at Old Navy fell 4% in the quarter, compared with a 2% increase a year earlier, ⁠while Athleta’s comparable sales fell 12% after ⁠a 9% decline last year.

“We have work to do ​at Old Navy, but we have a clear understanding of the factors ​that impacted performance and are taking targeted actions that are ‌already driving improved results,” Dickson said.

Gap raised its adjusted annual earnings-per-share forecast by 5 cents at both ends to a range of $2.35 to $2.45. The outlook excludes tariff refunds of $95 million and related interest income of $5 million ⁠in the reported quarter, and any potential benefits from it in the current quarter.

The company revised its fiscal 2026 sales growth outlook to between 1% ⁠and 1.5%, from ‌a range of 1% to 2% earlier. Analysts estimate ⁠a 1.1% increase.

Gap said the outlook considers consumer ​trends and ‌the broader economic and geopolitical environment, while recognizing ​risks related ⁠to energy prices and U.S. tariffs.

Revenue for the quarter ended August 1 fell 2% to $3.65 billion, narrowly missing analysts’ estimate of about $3.69 billion, while adjusted profit of 52 cents per share beat expectations of 48 cents.

(Reporting by Neil J Kanatt in Bengaluru and Danielle Kaye in New York; Editing ​by Leroy Leo)