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Shein plans to launch Hong Kong IPO as soon as August 19, sources say

By Thomson Reuters Aug 11, 2026 | 2:14 AM

By Kane Wu and Selena Li

HONG KONG, Aug 11 (Reuters) – Online fast-fashion retailer Shein is planning to launch its Hong Kong initial ​public offering as soon as Wednesday ‌of next week, two people with knowledge of the matter said on Tuesday.

The Singapore-based company has been marketing the share offering to investors this week, said one of the ‌two ​sources and a third source ⁠with knowledge of ⁠the marketing plans.

Shein did not immediately respond to a Reuters request for comment.

Shein is targeting a valuation between $30 billion to $40 billion in the IPO, ​Reuters reported last week.

The sources declined to be named as the information was confidential.

The long-awaited ⁠float comes as slowing revenue ⁠growth and weaker core earnings weigh ​on Shein’s business, while shrinking margins have also raised ​concerns its breakneck expansion is running into ‌headwinds from higher trade costs, tighter regulatory scrutiny and intensifying competition across global e-commerce.

The retailer, known for selling $5 dresses and $10 jeans to shoppers in ⁠about 160 countries, swung to a $99 million quarterly loss after the U.S. removed an import duty exemption on small ⁠packages and ‌a $328 million fair-value charge on convertible ⁠redeemable preferred shares following an accounting ​change.

The ‌company’s target valuation with the IPO ​marks a ⁠dramatic reset from earlier private fundraising rounds that valued Shein at $98.2 billion in 2022, before falling to $64 billion in 2023 and April 2024.

(Reporting by Kane Wu and Selena Li; Editing by Christian Schmollinger and ​Kevin Buckland)