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Hims & Hers shares slide as costly weight-loss push squeezes margins

By Thomson Reuters Aug 11, 2026 | 6:21 AM

By Kamal Choudhury

Aug 11 (Reuters) – Hims & Hers Health’s shares fell nearly 7% in premarket trading on Tuesday, as concerns over shrinking profit margins overshadowed strong ​subscriber growth and a raised annual revenue forecast.

The ‌company posted second-quarter revenue on Monday that topped expectations and added more than 300,000 subscribers. However, its aggressive push into branded GLP-1 weight-loss drugs and international expansion drove up costs, swinging the quarter ‌to ​a loss versus a profit a ⁠year earlier.

Wall Street analysts ⁠warned that the aggressive push for growth could be hurting profitability.

Morningstar analyst Keonhee Kim said the subscriber growth was impressive but not enough to overlook the continued ​margin decline after gross margins fell for the fourth straight quarter.

While the company lifted its 2026 revenue forecast, ⁠it trimmed the top end ⁠of its adjusted core earnings outlook.

“The HIMS ​ramping story should continue, particularly given the inevitable peptide entry. But ​we still see a tough balance between spending ‌to grow and growth, keeping our optimism limited,” Leerink Partners analyst Michael Cherny said.

Chief financial officer Oluyemi Okupe acknowledged the trade-off on an analyst call, saying “As branded weight ⁠loss products and international revenue become a larger portion of the business, we expect gross margins will remain below the levels ⁠we have historically ‌achieved.”

Analysts expect the increasing costs to pressure ⁠the stock. Hims shares have lost roughly ​2% ‌so far this year.

Still, Barclays analyst Glen ​Santangelo said ⁠margins could improve in the second half of the year, despite what he called “not the better margin quarter.”

The company is targeting at least $6.5 billion in revenue and $1.3 billion in adjusted EBITDA by 2030.

(Reporting by Kamal Choudhury in Bengaluru; Editing ​by Tasim Zahid)