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Under Armour forecasts steeper annual sales decline

By Thomson Reuters Aug 7, 2026 | 6:07 AM

Aug 7 (Reuters) – Under Armour forecast a steeper annual decline in revenue ​on Friday, as ‌the athletic apparel maker struggles with weak consumer spending amid macroeconomic uncertainty in its ‌key ​North American market.

Shares ⁠of the company ⁠were down about 5% before the bell.

Persistent inflation and economic uncertainty have ​forced consumers to curb discretionary spending on ⁠apparel, footwear and ⁠accessories, pressuring retailers ​and brands as they try ​to raise prices and cut ‌discounts in a market highly dependent on promotions.

Net revenue in its ⁠North America segment, a major revenue contributor, fell 9% to $609.8 million ⁠in ‌the quarter ended ⁠June 30.

The company ​expects ‌full-year revenue to decline ​by mid-single-digit ⁠percentage, compared with its prior target of a “slight decline”.

(Reporting by Sanskriti Shekhar in Bengaluru; Editing by ​Leroy Leo)