×

US wellness shot brand Dose explores sale, sources say

By Thomson Reuters Aug 6, 2026 | 12:20 PM

By Abigail Summerville

NEW YORK, Aug 6 (Reuters) – Supplements brand Dose, which makes daily liquid shots, is exploring a sale that ​could value the company at close to $1 ‌billion, according to people familiar with the matter.

The privately held company, based in Miami, is working with investment bank Perella Weinberg Partners on the sale process, ‌said ​the people, who requested ⁠anonymity since the matter ⁠is private. Dose is profitable and generates over $200 million of annual revenue, they said.

Perella and Dose did not immediately respond to requests ​for comment.

Earlier this week, Procter & Gamble agreed to buy supplements maker Thorne for $3.8 billion, ⁠fueling expectations for more ⁠dealmaking in the vitamins, minerals and ​supplements sector. Consumers are increasingly focused on health ​and wellness, but a crowded market means ‌buyers are becoming more selective about which brands they back.

Entrepreneur Vasu Goyal founded Dose in 2020 for his grandfather, who struggled with ⁠liver and cholesterol issues. The company’s daily shots contain ingredients including elderberry, turmeric and ginger and are marketed ⁠for liver, ‌cholesterol and skin health.

Existing investors ⁠in Dose include Unilever Ventures, Melitas ​Ventures ‌and Vanterra Ventures.

Earlier this year, private ​equity firm ⁠Bansk Group acquired wellness shot brand So Good So You, which targets immunity, energy, digestion, and mood, for an undisclosed amount.

(Reporting by Abigail Summerville in New York; Editing by Echo Wang and ​Matthew Lewis)