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JPMorgan aims to deploy $750 billion into housing through 2035

By Thomson Reuters Aug 3, 2026 | 8:58 AM

Aug 3 (Reuters) – JPMorgan said on Monday it was planning to deploy more than $750 ​billion into housing through ‌2035, in a push to increase supply and support homeownership in the U.S.

The planned deployment is ‌part ​of JPMorgan’s American ⁠Dream Initiative, unveiled ⁠earlier this year, which also aims to spur local economic growth through increased small-business ​lending and expanded access to healthcare.

JPMorgan will look to ⁠boost housing by ⁠increasing mortgage lending by ​more than 40%, aiming to ​help finance houses for over ‌500,000 customers.

“An affordable and resilient housing market is essential to driving economic growth and ⁠increasing opportunity,” said Michelle Herrick, the bank’s head of commercial real estate.

The ⁠U.S. ‌housing market has been ⁠subdued as elevated borrowing ​costs ‌and steep price tags ​have pushed ⁠many prospective buyers to the sidelines.

(Reporting by Nupur Anand in New York and Utkarsh Shetti in Bengaluru; Editing by ​Anil D’Silva)