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Starbucks shares rise as Niccol’s turnaround gains momentum

By Thomson Reuters Jul 30, 2026 | 4:57 AM

July 30 (Reuters) – Starbucks shares jumped 5.6% in premarket trading on Thursday, after a fourth straight quarter of comparable sales growth and increased ​annual targets indicated CEO Brian Niccol’s efforts ‌were yielding sustainable results.

• Niccol’s turnaround completes two years in September, and has resulted in Starbucks trying to woo consumers in the United States through a mix of simplifying its ‌menu ​and revamping its stores to ⁠return to its coffeehouse ⁠roots.

• The company has also tried to reduce wait times and has closed some underperforming stores, including its iconic Seattle roastery.

• The coffee chain was ​continuing to assess its North America store portfolio, which could lead to some more closures, executives ⁠said on Wednesday at a ⁠post-earnings call.

• Starbucks would also double ​down on its efforts to remodel stores, executives said, with ​the target to complete at least 500 ‌more remodels by the end of the fiscal year.

• “Broader macro uncertainty hasn’t thrown a wrench in Starbucks’ turnaround,” said Morningstar analyst Ari Felhandler in a note.

• ⁠At least three brokerages, including RBC Capital Markets, Morgan Stanley and Jefferies, raised their price targets on the Starbucks ⁠stock on Thursday.

• “We ‌surmise investors are baking in near-term ⁠turnaround growth far into the future … ​despite a ‌highly competitive landscape,” Felhandler added.

• The ​company’s 12-month ⁠forward looking price-to-earnings ratio was 35.11, compared with an industry median of 15.37, according to data compiled by LSEG.

• Starbucks’ shares have risen about 23% so far this year.

(Reporting by Juveria Tabassum in Bengaluru; Editing ​by Joyjeet Das)