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Soccer-FIFA to proceed with consultation process over stake sale plans

By Thomson Reuters Jul 30, 2026 | 10:39 PM

July 31 (Reuters) – FIFA said on Friday it would move forward with its consultation process to bring private investment into the World Cup ​and its other tournaments in defiance of ‌a fierce UEFA-led backlash against the proposal.

The world soccer governing body on Tuesday announced it planned to create a $20 billion subsidiary to run the World Cup and its other events, offering ‌external ​investors stakes of up to ⁠20%.

Under the plan, FIFA ⁠would establish FIFA Forward Enterprise to oversee commercial and event operations.

The proposal drew strong criticism from regional confederations, which said they had been blind-sided by ​the plan to bring private investors into the sport.

“Our planned consultation process was disrupted by incorrect ⁠media reports. We will proceed ⁠with this consultation process to ensure that ​each MA (Member Association) has the ability to express its vote ​based on facts,” FIFA said in a statement.

European ‌soccer’s governing body UEFA, which accused FIFA of putting the sport’s “soul” up for sale, on Thursday voted to boycott all FIFA tournaments, along with its 55 ⁠member nations.

“Nobody is selling football. This is not something FIFA would ever entertain,” FIFA said.

“Everyone has the right to ⁠express their opposition ‌and to seek further clarification but ⁠no single entity can claim to ​represent ‌all 211 MAs around the world.

“Each MA ​should be ⁠allowed to review the proposal and have a say in shaping their own future. These are the democratic principles of FIFA.”

(Reporting by Ian Ransom in Melbourne and Aadi Nair in Bengaluru; Editing by Muralikumar Anantharaman ​and Kate Mayberry)