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Starbucks raises annual forecasts again as turnaround takes root

By Thomson Reuters Jul 29, 2026 | 3:08 PM

July 29 (Reuters) – Starbucks raised its annual sales and profit forecasts for the second time on Wednesday, betting that CEO Brian Niccol’s ​turnaround efforts will translate into sustainable growth ‌for the world’s largest coffee chain, sending its shares up about 9% in extended trading.

Under Niccol, who took the helm nearly two years ago, the company has aimed ‌to ​improve customer experience through a ⁠simplified menu and shortened ⁠wait times, fueling four straight quarters of comparable sales growth.

This has helped Starbucks offset a broader sector slowdown due to consumer belt-tightening amid rising ​cost of living.

The Seattle-based company forecast global same-store sales growth of 6.5% or more, above ⁠its prior forecast of about ⁠5% or above.

It expects fiscal 2026 ​adjusted earnings per share of $2.55 to $2.65, compared with its ​previous estimates of $2.25 to $2.45.

However, the “Back to Starbucks” strategy, ‌which involves heavy investment in staffing and store operations, has been pressuring margins, which the company has attempted to tackle with cost cuts through ⁠layoffs, office consolidation and streamlining its operations.

The company’s consolidated quarterly operating margin was 19.1% in the quarter, compared with ⁠13.6% a ‌year earlier. This helped it post ⁠adjusted earnings per share of 85 ​cents, compared ‌with estimates of 66 cents.

Starbucks reported ​third-quarter global ⁠same-store sales growth of 7.9%, which surpassed analysts’ expectations of 5.7%, according to data compiled by LSEG.

(Reporting by Neil J Kanatt in Bengaluru and Waylon Cunningham in New York; Editing by David Gregorio and ​Sriraj Kalluvila)