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Brown-Forman board says Sazerac unsolicited proposal not actionable

By Thomson Reuters Jul 26, 2026 | 5:59 PM

July 26 (Reuters) – Brown-Forman said on Sunday its board had received an unsolicited proposal from ​Sazerac, but concluded the ‌offer was “not actionable.”

The Jack Daniel’s maker did not disclose the value of the proposal from the U.S. spirits company ‌Sazerac.

Wolf ​Pen Branch, LP, ⁠which represents a ⁠majority of Brown-Forman’s Class A shares, said it remains confident in the company’s brands, adding Sazerac’s ​proposal does not align with its vision for Brown-Forman’s ⁠future.

Sazerac did not ⁠immediately respond to a request ​for comment outside regular business hours.

Reuters ​reported in May that Brown-Forman ‌had rejected a $32-per-share cash takeover offer from Sazerac that valued the company at about $15 billion.

Sazerac emerged ⁠as a suitor after Brown-Forman and Pernod Ricard ended merger discussions in late April, ⁠having ‌failed to agree on ⁠mutually acceptable terms.

Privately owned ​Sazerac, ‌controlled by the Goldring family, ​owns ⁠more than 500 brands, including Buffalo Trace bourbon and Fireball cinnamon whisky.

(Reporting by Abu Sultan in Bengaluru; Editing by Nia Williams and ​Chris Reese)