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India’s FMCG sector faces margin squeeze as costs spike amid strong demand, price hikes

By Thomson Reuters Jul 21, 2026 | 8:35 PM

By Surbhi Misra

July 22 (Reuters) – Indian consumer goods companies are expected to report pressure on first-quarter profit margins, as the Iran war-fuelled higher raw material costs outweighed benefits from resilient demand ​and price hikes, brokerages said.

The results will help investors assess ‌how effectively companies have used price hikes and pack-size reductions, while management commentary on rural demand, monsoon progress and input-cost inflation will also be closely watched.

Marico and Godrej Consumer Products are among the most frequently preferred stocks across brokerages ahead of the ‌earnings ​season that Nestle India kicks off on ⁠July 22.

Since the onset of ⁠the Middle East conflict at the end of February, costs of key inputs like palm oil and packaging materials have risen, prompting price hikes and pack-size cuts.

SALES HOLD UP, MARGINS UNDER PRESSURE

Brokerages expect resilient ​demand, supported by an extended summer, improving rural consumption and premiumisation, to drive sales growth, with beverages, personal care and quick-commerce channels remaining ⁠key growth drivers.

Recent price hikes, however, are ⁠unlikely to fully offset higher palm oil and crude-linked ​input costs.

Systematix’s outlook for the top consumer staples companies notes about 12% ​revenue growth, driven by roughly 7% volume growth and 5% ‌from price hikes and pack-size reductions.

Recent pricing and pack-size changes have narrowed, but not fully closed, the gap created by higher raw material costs, leaving margins under pressure as companies work through high-cost inventory, said Dhananjay ⁠Sinha, Systematix CEO and co-head of Institutional Equities.

Jefferies expects more price hikes, while Investec forecasts double-digit revenue growth but sequential margin contraction due to crude-linked inflation.

CLSA ⁠also expects gross margins ‌to shrink sequentially, while HSBC said resilient demand ⁠should support steady sales growth even as investors monitor ​the ‌impact of weather on rural consumption.

Several analysts expect margins ​to improve ⁠in the second half of the fiscal year if crude-linked and edible-oil costs stabilise at lower levels.

The Nifty FMCG index has fallen 11.82% so far in 2026, compared with a 7.43% decline in the benchmark Nifty 50.

(Reporting by Surbhi Misra in Bengaluru; Additional reporting by Praveen Paramasivam in Chennai; Editing ​by Harikrishnan Nair)