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Britons buy clothes, fans and booze amid the World Cup heat

By Thomson Reuters Jul 13, 2026 | 6:19 PM

LONDON, July 14 (Reuters) – A heatwave and the men’s soccer World Cup drove up consumer spending in Britain in June, ​according to data published on Tuesday.

Barclays ‌and the British Retail Consortium said the hot weather boosted sales of clothing, electrical fans and air-conditioning units while pubs reported strong trade on England’s matchdays ‌at ​the World Cup.

The reports showed:

• ⁠The BRC’s measure of ⁠total retail sales rose by 1.9% in June compared with June 2025, in line with its 12-month average

• Non-food sales grew ​by 1.2%, double the 12-month average increase and helped by online shopping, BRC said

• ⁠Sarah Bradbury, chief executive of ⁠the Institute of Grocery Distribution, ​said hot weather and the World Cup could ​boost confidence in July again but political uncertainty ‌and the impact of the Iran war on food prices posed risks further ahead

• Barclays’ broader gauge of consumer spending also rose ⁠by 1.9% with growth in essential spending up by 2.2%, its biggest increase in 14 months

• Travel ⁠spending stabilised ‌after big falls in April ⁠and May when the industry was ​hit ‌by worries about the Iran war

• ​Barclays’ measure ⁠of consumers’ confidence in their finances stabilised

• The BRC survey covered the period of May 31-July 4 while the Barclays spending data was May 23-June 19.

(Writing by William Schomberg; editing by ​Suban Abdulla)