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Texas Tech offers to buy out ‘cupcake’ games to add finger-pointing Texas

By Thomson Reuters May 28, 2026 | 7:02 PM

Texas Tech coach Joey Maguire replied to schedule ridicule with an offer he hopes Texas coach Steve Sarkisian won’t refuse.

Maguire said Texas Tech has already received confirmation that Texas ​State and Abilene Christian — who are set to face ‌Texas and Texas Tech, respectively, in Week 1 this fall — would be willing to accept a payment and play each other instead.

The idea, of course, being Maguire would push to the next step of the transaction if Sarkisian and Texas ‌would ​like to play Week 1 at AT&T ⁠Stadium or in Lubbock, Texas.

“We ⁠would love to play the University of Texas in Week 1,” Maguire said Thursday at the Big 12 Conference spring meetings.

Texas Tech won the conference at 12-1 and made the College Football ​Playoff last season, losing to Oregon in the quarterfinals after earning a first-round bye.

Sarkisian raised eyebrows when he said “there’s a team in ⁠our state that plays in another ⁠conference that has a schedule that I would argue ​if I played with our twos and our threes, we could go ​undefeated, and they’ll probably make the CFP this year.”

Cody Campbell, ‌Texas Tech chairman of the Board of Regents, confirmed Thursday via X the possibility of paying to open up a spot on the schedule for Texas was a reality. He tagged Sarkisian and Texas ⁠athletic director Chris Del Conte.

“Upping the ante: @TechAthletics will pay the buyout for both the ACU and Texas State games. Let’s go!!! @CoachSark @_delconte.”

When Maguire first heard the ⁠comments, he didn’t ‌think Sarkisian was actually talking about Texas Tech. ⁠But when he ran the numbers and computed the ​geography, ‌he decided to extend Texas a chance to ​prove it.

“I said ⁠there’s no way they’re talking about us because Sark’s a pretty tough guy,” Maguire said. “I would think if he was talking about us, he’d call us out.”

” … They can come to Lubbock Week 1, and we can figure out if their 2’s and 3’s can win this ​conference.”

–Field Level Media