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JD.com’s Ceconomy deal involves Chinese subsidies, EU regulators warn

By Thomson Reuters May 28, 2026 | 4:52 AM

By Foo Yun Chee

BRUSSELS, May 28 (Reuters) – Chinese e-commerce giant JD.com’s $2.5 billion bid for German electronics retailer Ceconomy may involve Chinese subsidies, ​European Union competition regulators warned on ‌Thursday as they opened a full-scale investigation into the deal.

The acquisition will allow one of China’s largest retailers to expand outside its home market via Ceconomy-owned electronic products ‌retailers ​MediaMarkt and Saturn.

The decision by ⁠the European Commission marks ⁠its first in-depth probe of a Chinese deal under its Foreign Subsidies Regulation, which targets unfair foreign state aid and could require JD.com ​to offer concessions to address its concerns.

“The preliminary investigation indicates that JD.com may have received ⁠foreign subsidies distorting the EU ⁠internal market. These include preferential financing, ​tax incentives and grants provided by entities possibly attributable ​to the PRC,” the EU executive said.

It ‌said these potential subsidies might have helped JD.com offer a higher price for Ceconomy and to support the German company’s activities and growth through ⁠JD.com’s technological and logistics capabilities that could distort the EU market.

JD.com disputed the EU’s concerns.

“The proposed acquisition of ⁠CECONOMY AG ‌by JD.COM will not be financed ⁠by any foreign subsidies granted by ​China ‌or any other non-EU Member State, ​but instead ⁠is funded by external private bank debt and available cash from ordinary course business activities,” it said in a statement.

The Commission set an October 2 deadline for its decision.

(Reporting by Foo Yun CheeEditing by ​Tomasz Janowski)