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Australia fines Coles over milk supply deals; flags Brownes’ pricing practices

By Thomson Reuters May 21, 2026 | 9:45 PM

May 22 (Reuters) – Australia’s competition watchdog said on Friday that Coles and dairy firm Brownes Foods ​Operations each paid A$39,600 ($28,270.44) after ‌receiving infringement notices for restrictive milk supply terms and unclear pricing, respectively.

Here are some details:

• The Australian Competition & Consumer Commission (ACCC) ‌alleges ​that Coles published ⁠two milk supply ⁠agreements that required exclusive supply to the nation’s No.2 grocer while imposing volume caps on production.

• The ​regulator did not disclose the counterparties to whom the agreements were ⁠issued.

• ACCC claims ⁠Brownes failed to clearly spell ​out minimum prices throughout the supply ​period or justify the reasons for ‌those minimum prices, in two of its agreements.

• Volume caps embedded in exclusive milk contracts are especially ⁠troubling, the regulator said, as they suppress farmers’ output while shutting them out of ⁠alternative ‌processors.

• The action comes ⁠after a court last week ​found ‌that Coles misled consumers by ​raising ⁠prices on hundreds of items, then touting discounts that still exceeded earlier sale prices.

($1 = 1.4008 Australian dollars)

(Reporting by Kumar Tanishk in Bengaluru; Editing by ​Harikrishnan Nair)