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Action camera maker GoPro to review options, including possible sale

By Thomson Reuters May 11, 2026 | 4:19 PM

May 11 (Reuters) – Action camera maker GoPro said on Monday that it intends to review a range of ​strategic options that could include ‌a sale of the company or merger, sending its shares up more than 27% in after-hours trading.

This comes nearly a month after ‌the ​company said it had ⁠engaged consulting firm Oliver ⁠Wyman to pursue new market opportunities for its technology within the defense and aerospace markets.

The California-based company said since ​then it received several unsolicited strategic inquiries, and its board has ⁠authorized it to engage ⁠a financial advisor to support ​a review.

Separately on Monday, GoPro reported a ​wider first-quarter adjusted loss from a year ‌ago and a decline in total revenue as hardware, subscription and service revenue fell in the quarter.

For the quarter ⁠ended March 31, it posted a loss of 35 cents per share, compared to a ⁠loss of ‌12 cents per share ⁠a year ago.

GoPro had a ​market ‌capitalization of $224 million as of last ​close, ⁠according to data compiled by LSEG.

In February, GoPro appointed insider Brian Tratt as its chief financial officer replacing Brian McGee.

(Reporting by Anshuman Tripathy in Bengaluru; Editing by ​Shailesh Kuber)