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Prada first-quarter revenue rises 3%, driven by sales in Americas region

By Thomson Reuters Apr 30, 2026 | 6:57 AM

(Corrects net revenues figure to 1.4 billion euros (not 1.3 billion euros), in line with consensus, in paragraph 2)

MILAN, April 30 (Reuters) – Revenues at ​Italian luxury group Prada rose 3% at ‌constant exchange rates in the first quarter, excluding the contribution of Versace, driven by double-digit sales growth in the Americas, which offset weakness in Europe and the Middle East.

Group revenues ‌totalled ​1.4 billion euros ($1.64 billion) in the ⁠January-March period, broadly in ⁠line with an analysts’ consensus compiled by Visible Alpha.

Versace, which Prada acquired last year and is in the process of integrating and relaunching, contributed 143 ​million euros to quarterly revenues.

The Italian group said that the Medusa-head brand, which recently hired Pieter ⁠Mulier as its new creative ⁠director, performed in line with the ​expectations.

Miu Miu, the smaller label that last year drove the ​group’s revenue growth, slowed its pace and its ‌sales rose by 2.4% in the quarter.

“The group delivered another quarter of growth in a disrupted environment and against the most challenging comparison base of ⁠the year,” said Prada CEO Andrea Guerra in the statement, adding that the group aims to deliver above-market growth.

Retail sales ⁠grew 15% ‌at organic level in the Americas, supported ⁠by strong local demand, and were ​up ‌5% in Asia Pacific, driven by China ​and South ⁠Korea.

Europe was down 6% due to weaker spending by travellers but also a modest decline in local demand.

Sales in the Middle East region dropped 22% due to the conflict.

($1 = 0.8541 euros)

($1 = 0.8549 euros)

(Reporting by Elisa AnzolinEditing ​by Keith Weir)