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Swiss back tougher social media rules for minors, survey finds

By Thomson Reuters Mar 29, 2026 | 7:37 AM

ZURICH, March 29 (Reuters) – The vast majority of Swiss want stronger protection for children and teenagers on social media, according ​to a survey published on Sunday, ‌as governments and courts worldwide intensify scrutiny of Big Tech over its impact on young users.

On Wednesday, a Los Angeles jury found Meta and Alphabet’s Google ‌negligent ​for designing social media platforms ⁠that are harmful ⁠to young people, in a verdict that will serve as a bellwether for numerous similar cases.

The Swiss study by polling firm GfS ​Bern for the Mercator Foundation found 94% of respondents felt minors should be better ⁠protected from the damaging ⁠effects of social media, while 78% ​believed large technology firms have too much influence ​over public opinion.

Swiss Interior Minister Elisabeth Baume‑Schneider ‌has said she is open to a potential ban on social media for youngsters. Her government is drafting legislation to regulate major ⁠online platforms, aiming to make them more transparent.

The poll’s publication in newspaper SonntagsZeitung follows a decision by ⁠neighbouring Austria ‌on Friday to pursue a ban ⁠on social media use for ​children ‌under 14.

The GfS Bern survey polled ​about 1,000 ⁠Swiss residents aged 16 and above between December 1 and 12. It had a margin of error of plus or minus 3.2 percentage points, the paper said.

(Writing by Dave GrahamEditing by ​Ros Russell)