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Kpop agency HYBE shares drop after boyband BTS comeback concert

By Thomson Reuters Mar 22, 2026 | 9:21 PM

SEOUL, March 23 (Reuters) – Shares of Kpop agency ​HYBE fell ‌14.5% to a four-month low on Monday after a ‌weaker-than-expected ​turnout at ⁠its boyband ⁠BTS’ comeback concert.

Shares traded down 14.5% at 294,000 won ​as of 0210 GMT, ⁠their lowest ⁠since December ​16, 2025. They ​will post the biggest ‌percentage fall since June 15, 2022, if ⁠the loss holds.

Some 40,000 fans showed up at ⁠BTS’ ‌first concert ⁠in more ​than ‌three years on ​Saturday, ⁠far smaller than 260,000 expected.

(Reporting by Jihoon Lee; Editing by Christopher ​Cushing)