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Tesla’s UK sales plummet in February but outpace BYD, New Automotive data shows

By Thomson Reuters Mar 4, 2026 | 11:54 AM

March 4 (Reuters) – Tesla’s UK sales fell sharply in February, but still outpaced Chinese rival BYD, data from New ​Automotive showed on Wednesday.

Tesla sold 2,208 ‌vehicles in February, down 45.2% from a year earlier. BYD’s sales rose 40.9% to 968 units.

While Tesla’s delivery patterns are typically volatile, year-to-date figures ‌are ​down 5%, meaning the decline ⁠is likely to ⁠draw scrutiny, New Automotive said.

Tesla’s position in the UK has weakened amid intensifying competition from Chinese brands such as BYD and ​SAIC-owned MG, as its ageing model line-up struggles to keep pace.

Tesla’s February sales ⁠also fell in Italy, ⁠Denmark and Sweden, pointing to ​broader challenges in Europe.

Battery-electric cars accounted for a ​quarter of the overall UK car market ‌in February, while about a third of new car registrations had a plug, the data showed.

“It is fantastic to see one ⁠in four motorists opting for an electric car in February,” Ben Nelmes, chief executive of New ⁠Automotive said.

“As ‌we enter yet another fossil ⁠fuel price crisis, every electric ​vehicle ‌is yet another step on the ​road to ⁠energy independence.”

Overall UK car registrations across all fuel types rose 3.6% in February to 83,377 vehicles, the data showed.

(Reporting by DhanushVignesh Babu in Bengaluru and Alessandro Parodi; Editng by ​Tasim Zahid)