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Hyundai Motor to unveil multi-billion-dollar investment in South Korea, source says

By Thomson Reuters Feb 24, 2026 | 8:17 PM

By Hyunjoo Jin

SEOUL, Feb 25 (Reuters) – Hyundai Motor Group plans to unveil a multi-billion-dollar investment in South Korea’s west coast, a source with direct ​knowledge of the matter said on Wednesday, as ‌the auto group expands into artificial intelligence for autonomous driving and robotics.

Shares in Hyundai Motor surged 10.5% and affiliate Kia soared 15% on Wednesday, after media reports on the automakers’ potential 10 ‌trillion ​won ($7 billion) investments in the Saemangeum ⁠area over the next ⁠five years.

A second source said the investment involves robotics, an AI data centre and hydrogen infrastructure.

A Hyundai Motor spokesperson declined to comment.

In November, Hyundai Motor Group ​said it will invest a total of 125.2 trillion won in South Korea from 2026 to 2030, ⁠after Seoul finalised a trade ⁠deal reducing U.S. tariffs on South Korean ​autos to 15% from 25%.

At the time, its Executive Chair ​Euisun Chung pledged to pursue a “hydrogen, AI city” in ‌the renewable-energy-rich coastal region.

The region is a strong support base for South Korean President Lee Jae Myung, a liberal who has encouraged companies and government agencies to ⁠invest in areas outside Seoul.

The investment plan comes after Hyundai Motor Group unveiled a deal in October to buy up ⁠to 50,000 AI ‌chips from Nvidia and build an “AI factory” ⁠to accelerate development of in-vehicle AI, ​autonomous driving, ‌smart factories and robotics.

Hyundai Motor Group, ​which owns ⁠humanoid robotics company Boston Dynamics, also said in January that it aims to establish production capacity for 30,000 robot units annually by 2028.

($1 = 1,437.7800 won)

(Reporting by Hyunjoo Jin, Additional reporting by Joyce Lee;Editing by Ed Davies, Jacqueline Wong ​and Muralikumar Anantharaman)