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Zebra Technologies shares rise on upbeat 2026 forecast, $1 billion stock buyback plan

By Thomson Reuters Feb 12, 2026 | 7:45 AM

Feb 12 (Reuters) – Zebra Technologies forecast 2026 sales and profit above Wall Street estimates on Thursday, banking on ​robust demand for its barcode scanners ‌and communication devices, sending shares of the company up more than 17%.

Zebra also announced a $1 billion share buyback program.

The company’s move comes as ‌clients ​across sectors continue to ⁠modernize operations and ⁠invest in products that help businesses function more smoothly and increase employee productivity.

“We entered 2026 with a healthy backlog and ​pipeline, momentum from the Elo Touch acquisition, and a sharper focus on ⁠our highest-growth opportunities,” said ⁠CEO Bill Burns.

Elo Touch is ​a touchscreen display maker Zebra said it would ​buy in a $1.3 billion deal in ‌August last year.

In 2026, Zebra expects sales growth between 9% and 13%, the midpoint of which is above estimates of ⁠9.8%, according to data compiled by LSEG.

Adjusted annual earnings per share is forecast between $17.70 to $18.30, compared ⁠with ‌estimates of $17.47.

Zebra also expects first-quarter ⁠sales and profit to beat ​analysts’ ‌estimates.

For the quarter ended December 31, ​Zebra ⁠reported net sales of $1.48 billion, topping estimates of $1.46 billion.

Adjusted earnings per share for the quarter were in line with expectations at $4.33.

(Reporting by Arnav Mishra in Bengaluru; Editing by ​Jonathan Ananda)