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Peloton shares tumble as demand slump hits revenue outlook

By Thomson Reuters Feb 5, 2026 | 10:07 AM

By Abhinav Parmar

Feb 5 (Reuters) – Peloton Interactive forecast third-quarter revenue below Wall Street estimates on Thursday, citing weak demand for its fitness equipment, sending ‍its shares down about 23% to their lowest level in roughly 18 months.

The New York-based maker of exercise bikes and treadmills has struggled with softer equipment sales even as it rolls out cost-cutting measures as part of a broader turnaround ‌under CEO Peter Stern.

Peloton projected third-quarter ‌revenue between $605 million and $625 million, below analysts’ average estimate of $638.4 million, according to data compiled by LSEG.

“Lower-than-expected Connected Fitness Product sales to existing members weighed on results,” analysts at Bernstein wrote ​in a note.

CFO Liz Coddington said longer-than-expected delivery times delayed roughly $4 million of revenue recognition into the ‍third quarter.

Membership on Peloton’s subscription-based ​fitness platform fell more than 6% year ​over year to 5.8 million in the second quarter.

Persistently high ‍prices have weighed on U.S. consumers, with consumer confidence falling to its lowest level in more than 11-1/2 years in January, data showed.

The company has been rolling out cost cuts and said in January it ‍cut 11% of its workforce and has raised prices for equipment and subscriptions since Stern took the helm.

Peloton also said Coddington ‍will leave ‍to pursue other opportunities. She will remain ​through March while the company searches for ​its ⁠next finance chief.

The at-home exercise equipment maker ‌reported a wider-than-expected second-quarter loss of 9 cents per share, compared with analysts’ expectations for a 6-cent loss.

Revenue for the quarter ended December 31 came in at $656.5 million, missing analysts’ estimates of $674.3 million.

(Reporting by Abhinav Parmar in Bengaluru; Editing ⁠by Tasim Zahid)