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UK regulator says its X deepfake probe will continue

By Thomson Reuters Jan 15, 2026 | 2:51 AM

LONDON, Jan 15 (Reuters) – British media regulator Ofcom said on ‍Thursday its formal investigation into Elon Musk’s X over its Grok AI chatbot’s sexually intimate ‌deepfake images would ‌continue, even as it welcomed the company’s recent policy change.

Musk’s artificial intelligence company ​xAI said late on Wednesday it ‍had imposed ​restrictions on all ​Grok users, limiting image ‍editing following concerns among global regulators.

“This is a welcome development. However, our formal investigation ‍remains ongoing. We are working round the clock to ‍progress ‍this and get ​answers into what ​went ⁠wrong and what’s ‌being done to fix it,” Ofcom said in a statement.

(Reporting by Muvija M; Editing by Kate ⁠Holton)