Meta’s WhatsApp launches new AI tools for businesses to target messages in chats

By Thomson Reuters Jun 6, 2024 | 1:07 PM

SAO PAULO (Reuters) – Meta’s on Thursday launched AI-driven ad targeting for business messages for the first time on WhatsApp, as it tries to wring revenue out of the popular chat service, Chief Executive Mark Zuckerberg announced at a conference in Brazil.

(Reporting by Andre Romani and Dani Morera in Sao Paulo; additional reporting by Katie Paul in New York)