BYD unveils third ultra-luxury model under Yangwang brand

By Thomson Reuters Apr 24, 2024 | 9:48 PM

BEIJING (Reuters) – Chinese electric vehicle maker BYD unveiled the U7, its third ultra-luxury model under the Yangwang brand, on Thursday, as it makes a push upmarket to increase profitability amid an intensifying price war.

Last year, BYD added the Yangwang brand to its stable with an SUV and sports car priced over 1 million yuan ($138,009).

(Reporting by Yelin Mo and Brenda Goh; Editing by Kim Coghill)