BYD offers lower-priced new versions of Han, Tang models in Dynasty line-up

By Thomson Reuters Feb 28, 2024 | 2:59 AM

BEIJING (Reuters) -Chinese electric vehicle giant BYD on Wednesday unveiled lower-priced new versions of Han sedans and Tang SUVs in its Dynasty line-up.

The newly launched Han sedans, coming in both plug-in hybrid and pure EV, and Tang hybrid SUV, go for a starting price of 10.35% to 14.3% lower than their previous versions, Reuters calculations showed.

The new products came on the heels of BYD’s introduction of a new version of its Dolphin hatchback and newer plug-in hybrid sedan Qin Plus DM-i earlier this month, both at lower starting prices.

BYD lowered starting prices of its best-selling models including Qin, Dolphin and Destroyer 05 by 10.5% to 20% last week. The aggressive price cuts by the best-selling brand in China signal an extended brutal price war for 2024.

(Reporting by Qiaoyi Li, Zhang Yan and Brenda Goh; Editing by Jacqueline Wong)