Super Bowl drew record audience of 123.4 million viewers across on TV, digital, CBS says

By Thomson Reuters Feb 12, 2024 | 9:02 PM

By Helen Coster

NEW YORK (Reuters) – Roughly 123.4 million people watched the Kansas City Chiefs defeat the San Francisco 49ers at the Super Bowl on TV and streaming platforms, the most-watched Super Bowl ever,according to preliminary Nielsen ratings released by CBS on Monday.

The audience for the National Football League championship grew from last year when the game drew a record 115.1 million viewers, according to CBS.

The figure includes people who watched the contest on the CBS or Nickelodeon channels, via streaming services such as Paramount+ and NFL+. It does not include viewers who watched in places such as bars and restaurants.

CBS said final Nielsen data will be available Tuesday.

(Reporting by Helen Coster; Editing by Kim Coghill)